While only a small portion of coupons may actually be redeemed, establishing brand awareness is one of the long-lasting effects of a coupon promotion. In addition, an offer or discount that attracts a new customer may not appeal to an existing one. Printer, writing utensils, ribbon, stamps or other scrapbooking accessories.
Some of the more popular coupon distribution methods are: Electronic delivery, free-standing insert. To this end, digital coupons are an effective way for small businesses to reach a much broader base of both existing and prospective customers who are increasingly connected. Highly measurable form of marketing, how to Use, coupons in Promotions. Design eye-catching coupons for customers to use in your store or online. Dont Forget to Capture Information After youve established your campaign, dont forget that one of the great advantages digital coupons offer over printed ones is the ability to easily capture information about both existing customers and potential customers. Format the text on the coupon, such as making the small print truly small print by highlighting the text. Its also often worth stating the amount of savings if possible (e.g. A well-designed coupon offer focusing on one particular product or service can generate a short-term boost in traffic to most retailers. Additional information about the coupon should be put into the description field. While clipping coupons is passé, the use of digital coupons is exploding.
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