promotions they have seen. The cases highlighted in the preview profiles are being pursued with the enforcement authorities and companies responsible. Promotion to health workers (coming soon). Company response: Company defends marketing strategy as supporting breastfeeding full statement. A representative selection of these are included in our report. International Code and Resolutions compared with UK Regulations, profiles of baby feeding companies (overview). Update: NUK to drop false clinically proven claim plus Managing Director responds to monitoring report. How marketing of feeding products for infants and young children in the UK breaks the rules.
Introduction, contents: Feeding products marketed for infants and young children. Baby Milk Actions monitoring report shows how formula, feeding bottle and teat companies and retailers market their products. Kendamil brand (Kendal Nutricare company response: It will change labels, end sponsorship and no longer target toddler groups full statement.
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We will update these profiles with news of changes made to marketing practices prior to finalising the report for printing. Please support the campaign in Parliament to protect all families from misleading marketing). Click here for a report by First Steps Nutrition Trust on Danone. Chicco, notable marketing claims: The natural way as mothers breast. Promotion to the public, notable marketing claims: When babies are happy on the inside, theyre happy on the outside. Boots Notable promotions: New, New, New. Mamia brand (Aldi notable marketing claims: Unique blend suitable for combination and bottle-fed babies. Independent information for families, the marketing rules training pro coupon that apply, key provisions of the. Retailers Aldi Also markets its own-brand Mamia infant formula. Please join Baby Milk Action or send us a donation to help us print the full report and campaign for better enforcement and regulation. Minbie, notable marketing claims: Introduce it as early as day 1 Nurtures a proper breastfeeding latch. Morrisons Notable practices: Combiotic formula for 5p and Before you go offers Mothercare Notable marketing claims: Effectively combine breast bottle feeding Follow us on Facebook and Twitter for news of when the next profiles are posted, or check back tomorrow.
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