had proven that the conceptual link between thinking outside the box and creativity was a myth. At the first stages, all the participants in Guilfords original study censored their own thinking by limiting the possible solutions to those within the imaginary square (even those who eventually solved the puzzle). Save on The Aviary (Paperscapes) and more. The silent acceptance of wrongdoing is how weve gotten to this point.
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Both teams followed the same protocol of dividing participants into two groups. The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array. Butler Adam Kay Julian Barnes Language English French German Italian Spanish Global Store Delivery Option (What's this?) Free UK Delivery by Amazon Avg. That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminatedand therefore, much more dangerousmetaphor that out-of-the-box thinking spurs creativity. Consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.
M's List of Every Word of the Year Thinking Outside the Box: A Misguided Idea Psychology Today
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